He introduced five strategic stages in crisis communication management, namely recognize, or making a prompt acknowledgment; respond with empathy, by prioritizing empathy; review independently, through credible evaluation or audits; reform systemically, through systemic improvements; and rebuild narrative, by rebuilding the narrative based on the corrective actions taken.

In his remarks, the meeting chair emphasized the importance of coordination and consistency among all parties in fulfilling accreditation data requirements. This process reflects the commitment of the Faculty of Forestry USU to ensuring that educational delivery meets established quality standards.

The meeting was part of a series of preparations to welcome new students who will participate in PKKMB activities from August 12–14, 2026. The activity aimed to ensure that the entire PKKMB program is carried out in a structured and educational manner while providing a positive first experience for new students of the Faculty of Forestry USU.

With the Webometrics ranking released twice a year, in January and July, Universitas Sumatera Utara (USU) is preparing strategic measures ahead of the next ranking period in January 2027 to strengthen its digital performance, visibility, and institutional reputation.

On the occasion, PKKMB Chair Said Mutholib presented various aspects of the activity preparations, ranging from the event schedule, committee task assignments, and readiness of faculty introduction materials to implementation strategies emphasizing an inclusive, interactive, and inspiring learning environment.

In addition to distributing academic gowns, the committee provided important information regarding the implementation of the Introduction to Campus Life for New Students (PKKMB), including the activity schedule and an introduction to the committee members who will accompany students throughout the orientation program.

The survey was conducted comprehensively through land measurements, coordinate-point determination, and boundary marking as the basis for planning the development of the KEHATI Biodiversity Park. The process aimed to ensure accurate spatial data so that the area could be developed in a well-planned and effective manner and in accordance with its intended conservation function.

During the meeting, participants discussed alternative locations to be developed as the Biodiversity Park. Overall, the development of the Biodiversity Park is projected to require approximately 10 hectares of land to optimally support conservation, education, research, and biodiversity preservation functions.

The survey aimed to assess field conditions and prepare for the implementation of a mangrove planting program scheduled for August 2026. The survey results will serve as a basis for determining the technical aspects of implementation, ensuring that the activity can be carried out effectively and provide benefits to coastal ecosystems.

Led by Prof. Mohammad Basyuni, the Community Development Program carries the theme “Leuser Buffer Zone Independent Village Model: Integrating Multi-Purpose Tree Species (MPTS) Agroforestry and Community-Based Ecotourism Branding Strategies.” The program aims to develop an independent village model based on local potential through the implementation of agroforestry systems, biodiversity conservation, and community capacity building for the development of community-based ecotourism in the buffer zone of the Leuser Ecosystem.